Vivian Cheng

MARKETING COORDINATOR

Vivian Cheng is the Marketing Coordinator at Willis Johnson Wealth. She started her career at the firm as a Marketing Intern before joining the team full-time in late 2025. In her role, Vivian helps deliver timely, relevant, and educational content that empowers clients to make informed financial decisions. She focuses on creating materials that resonate with the energy-sector professionals WJW serves and help support that the firm’s insights reach clients when they need them most. 

Vivian’s work centers on project-managing firmwide campaigns and overseeing the execution of all related deliverables including webinar content, social media, email communication, and landing pages. She is highly detail-oriented and organized and maintains that each piece of client-facing content is accurate, updated, and aligned across channels. For Vivian, success means sparking interest and connection with prospects who see themselves reflected in WJW’s messaging and finding value in the guidance the firm provides. 

Vivian approaches her work with a strong belief in education as a tool for helping people. By imagining herself in a client’s shoes, she’s able to structure information in a way that helps bring clarity, reduce uncertainty, and reflect WJW’s commitment to making the complex simple. 

Vivian graduated from the University of Houston with a bachelor's degree in marketing. One of her proudest accomplishments is graduating from college a year early. Before joining WJW, she gained experience across several industries including fintech and technology, through three marketing internships and two leadership roles in student organizations. These experiences gave her a multifaceted understanding of marketing strategy and strengthened her ability to support WJW’s mission. Vivian is known for her strong sense of organization, her drive to optimize processes, and her positive energy in every environment she’s in. 

Outside the office, Vivian enjoys dancing, pilates, going to the gym, trying new restaurants around Houston, and learning new recipes. She can often be found spending time with friends and family, exploring different parts of the city.